Laureen says
It’s not enough to just have online accounts everywhere; you need to have a voice that is unique to you, that gives value to your readers. The way you present yourself online can serve as a sterling reference or as a shocking warning, depending on how you do it.
The advice she gave that stuck in my mind was that you should publish a blog post at least three time a week and send a tweet from Twitter at least four times per day if you want to establish an online following.
Here is the audio recoding of the presentation Laureen gave.
http://blip.tv/file/3882990
4 comments:
But why does one need an online following?
To most people this sounds like egotism.
I suppose it depends why you are using social media. Laureen works with midwives and consumers to use social media to raise awareness of birth activism - in that context, these people want as large an audience as possible to spread their message.
Thanks Sarah:)
This is different to using SM to learn together as part of a network... which is why I would try and encourage others to get involved.
So tips depend on purpose.
@AM You still have to 'work' at building a network which takes a dedication to regular blog posts and tweets. You have to have people 'follow' you, just as you follow them in order to be able to have conversations and interactions.
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